Audit Workspace

Session Context

Project ID: —

Ready.

Executive Inputs

Core assumptions that drive recovered revenue and scenario confidence.

Leads / month Avg deal ($) Confidence factor (0–1)

Funnel Inputs

Current-to-target conversion assumptions for booked calls and close outcomes.

Booked current % Booked target % Show rate % Close rate % Site visits / month Lead → SQL % SQL → Opportunity % Opportunity → Won % Avg sales cycle (days)

Revenue Efficiency Inputs

Spend and customer economics to support CAC/payback framing.

Monthly marketing spend ($) Monthly sales spend ($) New customers / month Gross margin %

Pipeline Risk Inputs

Quality and execution risk signals used in action planning.

Stale opportunities % No next step % Multi-threaded deal % Forecast commit vs actual %

Channel Mix Inputs

Channel-level lead quality signals for report comparisons.

Paid leads Paid lead → SQL % Paid avg CPL ($) Organic leads Organic lead → SQL % Organic avg CPL ($) Outbound leads Outbound lead → SQL % Outbound avg CPL ($) Referral leads Referral lead → SQL % Referral avg CPL ($)

Actions

Calculation Output

Raw API response for validation, QA, and troubleshooting.